So, picture this: you’re at an ad agency, and they’ve just whipped up some copy for a new commercial. Someone in the office—probably the guy who swears he could be the next Morgan Freeman—records a rough version of the script. This, my friends, is what we call a scratch track. It’s basically the “Hey, here’s a rough idea of what we’re thinking” version. But let’s be honest, it’s not the final product—it’s not even close.

When you, the professional Voiceover artist, are brought in, it’s because that scratch track just won’t cut it. Sure, it gets the point across, but it doesn’t have the polish, the nuance, or the professional edge that a real Voiceover Artist brings. That’s where your magic comes in! You’re not just reading words—you’re turning them into an experience, a story, an emotion. That’s the difference between Bob in accounting and a Voiceover Artist like you.

Not everyone can do what you do. It’s not just about having a nice voice (though that helps); it’s about know how to deliver a read that hits all the right notes. It’s about understanding the copy, connecting with the audience, and making sure every syllable shines. So, the next time you hear, “Oh, it’s just a scratch track,” know that your skills, education, experiences, and yes, even those auditions where you nailed it (and those where you didn’t), have all led you to this moment.

Being a Voiceover Artist isn’t for everyone, and that’s exactly why it’s for you. You know how to deliver a very good read, and that’s what makes you essential. In case you were ever in doubt—which, let’s face it, you probably weren’t—there’s a lot more to being a Voiceover Artist than just speaking into a mic. And you’ve got what it takes. Right? Okay, okay. 😉